There are over a million LinkedIn Groups. Membership ranges from two people to over a million in one group. The categories and subjects for the groups are endless. You have professional groups, association groups, networking groups, alumni groups, corporate groups, and the list goes on. If you are looking to prospect or establish yourself as the expert, LinkedIn groups are the perfect platform to do so. On LinkedIn.com in the About Us page, they describe LinkedIn Groups as, “LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups.” Groups is the place to share insights and knowledge to audience that can benefit from using that information. There are proper ways to use groups and then there is spamming.
This is a list of 3 Simple Ways to Properly Use LinkedIn Groups:
1. Post information in the form of articles you published, articles you read, ebooks, and blog posts. The more original information the better.
2. Start your own group. Maintain a community based around a subject matter that will help you been seen as a leader. Make sure to describe the purpose of the group thoroughly and put the necessary filter system to keep people true to the goal of the group.
3. When joining groups, abide by the rules that they have in place. This is the number one rule of using groups…do not and I repeat do not solicit in groups. Soliciting is pushing people to buy something or offering a free consultation. That is not what the purpose of LinkedIn Groups are for. It is a place to start conversations and provide useful content.
How do you use groups?