The Essential Guide to the New Search

Google. Bing. Yahoo. Ask. Facebook. Twitter. LinkedIn. Google+. Pinterest. YouTube. Tumblr. WordPress. Blogger. Yelp. Salesforce. And I could go on. These are all sites that offer search capabilities. Some of them generate over a billion search queries a month. Others possess more members than a few continents. They all share social search capabilities. The new world order of search is social search.

There is so much “noise” on the internet that it can cause anyone a headache. Shit, sometimes you can go on the web to look for a new bicycle at 6pm. The next thing you know you are shaking off an internet blackout and two hours have past, you are on YouTube watching a clip of your friend’s kid hitting him in the private area with a bat. You ask yourself, “How did I get here?” I digress.

With all the noise and all the information, we are also using different platforms to search for what we need. Those platforms are the social mediums we have been using for years to interact with friends and family. Facebook has created a partnership with Bing to allow you to chat with your friends as you search. You can ask them their opinion, what their experience has been, and if they have any recommendations. Google has created Google +. If your business does not have a Google + page, you are losing valuable search points. In this day and age, social search is going to quickly take over for search engine marketing. The focus will change and already has.

Do you use social platforms for search?


About Brandon M. Lewin

Marketing and training run through my blood. That is why I love what I do. Being an intricate piece in the marketing success of Cardinal Path Training Academy has been a dream. Its imperative for us to share our knowledge with a community of people and organizations who desperately need guidance in the fields of digital intelligence and marketing. The future depends on it. I also get the chance to teach people with hands-on, real world experience workshops. That is so much fun to infotain. Beyond my passion for my work, my family is my everything. Chicago sports is a close third.
This entry was posted in Brand, Brand Awareness, Branding, Business Development, Connecting, Content Curation, Content Marketing, Digital Marketing, Entrepreneur, Entrepreneurs, Facebook Marketing, Google Plus, Google+, Interactive Marketing, Internet Marketing, Lead Generation, LinkedIn, LinkedIn Marketing, Marketing, NFP, Non for profits, Online Marketing, Personal Branding, Planning, PR, Quality Introductions, Referrals, Relationship Building, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Small Business, Small Businesses, Social Media Marketing, Social Media Marketing Strategy, Social Media News, Social News, Social Search, Strategy, Tumblr, Twitter, Twitter Marketing and tagged , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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