Google. Bing. Yahoo. Ask. Facebook. Twitter. LinkedIn. Google+. Pinterest. YouTube. Tumblr. WordPress. Blogger. Yelp. Salesforce. Data.com. And I could go on. These are all sites that offer search capabilities. Some of them generate over a billion search queries a month. Others possess more members than a few continents. They all share social search capabilities. The new world order of search is social search.
There is so much “noise” on the internet that it can cause anyone a headache. Shit, sometimes you can go on the web to look for a new bicycle at 6pm. The next thing you know you are shaking off an internet blackout and two hours have past, you are on YouTube watching a clip of your friend’s kid hitting him in the private area with a bat. You ask yourself, “How did I get here?” I digress.
With all the noise and all the information, we are also using different platforms to search for what we need. Those platforms are the social mediums we have been using for years to interact with friends and family. Facebook has created a partnership with Bing to allow you to chat with your friends as you search. You can ask them their opinion, what their experience has been, and if they have any recommendations. Google has created Google +. If your business does not have a Google + page, you are losing valuable search points. In this day and age, social search is going to quickly take over for search engine marketing. The focus will change and already has.
Do you use social platforms for search?