Providing Content Curation: Scoop.it


How do you provide relevant content to your audience? Curate it. The hottest topic in the marketing world is content curation. The hottest site for content curation is Scoop.it. Twitter is essentially a content curation site. Even Tumblr is a form of content curation. You curate content all the time. When you are sitting around with friends or colleagues discussing the news, a hot topic, or a new trend. At that point, you are curating content.

Curating is the act of taking a topic and expressing your opinion about it to position yourself as the thought leader and expert. Right now, I am curating content. No longer can you use the excuse that you have nothing to talk about. There are hundreds of thousands of pieces of information about your topic of expertise being talked about on the internet. Where are you? Start curating today.

What has your experience with content curation?

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About Brandon M. Lewin

Marketing and training run through my blood. That is why I love what I do. Being an intricate piece in the marketing success of Cardinal Path Training Academy has been a dream. Its imperative for us to share our knowledge with a community of people and organizations who desperately need guidance in the fields of digital intelligence and marketing. The future depends on it. I also get the chance to teach people with hands-on, real world experience workshops. That is so much fun to infotain. Beyond my passion for my work, my family is my everything. Chicago sports is a close third.
This entry was posted in Brand, Brand Awareness, Branding, Business Development, Businesses, Content Curation, Content Marketing, Creative, Curating, Digital Marketing, Entrepreneur, Entrepreneurs, Facebook Marketing, Google Plus, Google+, Interactive Marketing, Internet Marketing, Lead Generation, LinkedIn, LinkedIn Marketing, Marketing, Online Marketing, Personal Branding, Planning, Sales, Scoop.it, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Service Launch, Small Business, Small Businesses, Social Good, Social Media Marketing, Social Media Marketing Strategy, Strategy, Tumblr, Twitter, Twitter Marketing, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Providing Content Curation: Scoop.it

  1. Scott says:

    Great video. Love using Scoop.it, here’s on of the topics we curate: http://www.scoop.it/t/defining-new-media
    The only negative we had when using it was it wasn’t our own platform. So we created one called Curation Traffic and that platform looks similar but you can add your own call to actions and it’s built on wordpress, here’s an example: http://youbrandinc.com/marketing-news

    Curation has done good for us, we’ve had tremendous success in growing our email list and actually getting some great traffic. I think it’s a great addon strategy for any type of content you do.

    • Thank you for your feedback. We appreciate it. Curation Traffic looks great. I had a chance to check it out and I would definitely recommend it to people who want to drive traffic, leads, and grow revenues by curating content. Thank you again, Scott.

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