How do you provide relevant content to your audience? Curate it. The hottest topic in the marketing world is content curation. The hottest site for content curation is Scoop.it. Twitter is essentially a content curation site. Even Tumblr is a form of content curation. You curate content all the time. When you are sitting around with friends or colleagues discussing the news, a hot topic, or a new trend. At that point, you are curating content.
Curating is the act of taking a topic and expressing your opinion about it to position yourself as the thought leader and expert. Right now, I am curating content. No longer can you use the excuse that you have nothing to talk about. There are hundreds of thousands of pieces of information about your topic of expertise being talked about on the internet. Where are you? Start curating today.
What has your experience with content curation?