Prospecting on LinkedIn: Setting up the Strategy

Now, that you have an optimized LinkedIn personal profile and company page, you are presentable for business opportunities. The next step to increase the amount of people who benefit from your business is prospecting. Before you begin to prospect on LinkedIn or anywhere else, you need to have your “Best Client” profiled. Be as specific as possible. What that includes is the following:

  • Type of Industry
    • i.e. Manufacture, Technology, Business Broker, Financial Service, etc.
  • Position within the Company
    • i.e. CEO, CFO, Director of Marketing, Executive Director, etc.
  • Size of Company
    • Based on Revenue or Employees or both
    • i.e. $500k – $25mm; 5-50 employees
  • Location
    • i.e. Illinois, Mid West, Chicago
  • Other attributes (Attitude, environment, culture, etc.)
    • Leader that knows what he doesn’t know
    • Attitude of continuous improvement
    • Goal oriented culture

Create as many profiles as you possibly can, the more the better. Put the profiles into a Word Document and save them. You can even use the profile sheet for when you are networking with other professionals or asking for introductions (referrals) from clients. Keep the sheet handy as you are prospecting on LinkedIn.


About Brandon M. Lewin

Marketing and training run through my blood. That is why I love what I do. Being an intricate piece in the marketing success of Cardinal Path Training Academy has been a dream. Its imperative for us to share our knowledge with a community of people and organizations who desperately need guidance in the fields of digital intelligence and marketing. The future depends on it. I also get the chance to teach people with hands-on, real world experience workshops. That is so much fun to infotain. Beyond my passion for my work, my family is my everything. Chicago sports is a close third.
This entry was posted in Brand, Business Development, Connecting, Interactive Marketing, Lead Generation, LinkedIn, LinkedIn Marketing, Marketing, Networking, Sales, Social Media Marketing, Social Media Marketing Strategy and tagged , , , , , , , , . Bookmark the permalink.

3 Responses to Prospecting on LinkedIn: Setting up the Strategy

  1. Pingback: Prospecting on LinkedIn: Qualifying Your Prospect | DoughMarket – Social Media Marketing for the Time Constrained

  2. I strongly suggest targeted business prospecting also needs a paid for business membership, rather than a free basic membership, since it adds many search filters and InMails (although InMails have appeared rather slow as of late).

  3. Pingback: 3 Easy Ways to Approach Your Prospects on LinkedIn | DoughMarket – Social Media Marketing for the Time Constrained

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