To Follow or Not to Follow, that is the Question


Written by: Brandon

In the recent month’s we have been helping a local Chamber of Commerce get accommodated to using social media for their marketing efforts. Just yesterday, the gentleman we have been working directly with sent us a question that we thought everyone would benefit from seeing and would also appreciate the response.

I have a real quick question that I forgot to ask on Friday. Is twitter etiquette to follow everyone that follows you? That might be a dumb question but hasn’t it been proven that a tried and true method of getting followers is by following others? I just didn’t want to be that a-hole twitter user, ya know?! – Brian W.

People should follow people who they will directly benefit from. Are you interested in following a rocket scientist? If so, then follow him. If you are not interested in that subject, then do not waste your time. Just because someone is following you does not mean you are an “a-hole” for not following them. It means that you do not see a commonality that directly relates to the foundation of your relationship. That is what Twitter and social media is about. People need to build communities and relationships with others that makes sense for them. They need relationships that will create a mutual benefit. That person should already have these type of community members established in their social media marketing strategy.  You can use the software TweetAdder for finding followers and following others that make sense for your specific efforts. The following searches zero in and locates profiles pertaining to you, then stores them to be followed. You can even export the results to your computer!

Remember social media is not necessary about the masses, it is about the quality of the followers. Think about it for a second, what is more rewarding…having 10,000 followers who do not interact with you. They do not spread your ideas and thoughts. You get no feedback or conversation from them. Or is having 500 followers that you consistently talk with, you share ideas with, and you build a community of like-minded individuals who want to help each other grow. Which one would you benefit more from?

Do you have a philosophy on who you follow?

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About Brandon M. Lewin

Marketing and training run through my blood. That is why I love what I do. Being an intricate piece in the marketing success of Cardinal Path Training Academy has been a dream. Its imperative for us to share our knowledge with a community of people and organizations who desperately need guidance in the fields of digital intelligence and marketing. The future depends on it. I also get the chance to teach people with hands-on, real world experience workshops. That is so much fun to infotain. Beyond my passion for my work, my family is my everything. Chicago sports is a close third.
This entry was posted in Lead Generation, LinkedIn Marketing, Sales Process, Social Good, Sports Marketing. Bookmark the permalink.

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