Social P.D.A


We have all heard the sayings “Show me some love”, “Why can’t we all get along?”, “One love”, “Where’s the love?”, “Can I get an Amen?”, “Get a room!”. We have seen couples, dating or not, kissing, making out, groping, and even some cases much more than we should ever see beyond the close doors of a bedroom or the other side of computer that is displaying a previously recorded video. In some way, we have all experienced a moment like this. Some of us have even been the people guilty of “losing control” or getting caught up in the passion. Certain people may call it disgusting, others excessive, but the common term for what we are discussing is P.D.A. or Public Display of Affection. You know what it is. There are groups of people who do not agree with the act and others who are not shy in expressing their feelings towards others. For the sake of agreement we will focus on the latter of the two sides. We, the people of this technology era and the future, must express our Social P.D.A.

Where we are today as a society, as a community, we owe it to ourselves and the followers we have to be open about the experiences we come across. The life we live with social media is a transparent and responsible one. When once we could say a negative comment and no one could hear, now, with a click of button everyone can bear witness to what our eyes have seen, our ears have heard, and what our hearts have felt. To the people that are friends, followers, and connections they can see what others have seen. We as humans care about what our friends care about, not what the crowds care about. Our friends can avoid mistakes that we made or they can experience awesome moments like we have. No matter the outcome, we hold that power in our finger tips. With power comes responsibility. We owe it to society to share our experiences with the world.  For if we are not true to our opinions than what good is any of this social networking. There are sites that are customer review heavy such as Yelp, CitySearch, and even Facebook which now allows you to review a business. There is even Klout.com that labels us. It shows us how many people we reach, who we influence, and who influences us. These sites not only give people power, they make companies, businesses, and corporations stay true to their message. They make them stay true to their customers. Now more than ever it can take one average Joe to make or break a business. Some have said this is a bad dynamic in the business world. The truth is that it is awesome! Companies stay honest and at the same time have the ability to go viral. We have come a long way from relying on being in print stories or on the news to being able to create the next big movement.

So, the next time you buy a product, you use a service, take that experience good or bad and write about it. Put it as a review on Yelp or on Facebook, create a video like the soldiers did with Delta to post on YouTube, or write on the wall of the businesses page on Facebook. Somehow, somewhere you will make an impact by sharing your opinions. You will be a part of something positive, something that is bigger than you. Hold that businesses hand in public and you will begin to make a difference. “Show some love”.

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About Brandon M. Lewin

Marketing and training run through my blood. That is why I love what I do. Being an intricate piece in the marketing success of Cardinal Path Training Academy has been a dream. Its imperative for us to share our knowledge with a community of people and organizations who desperately need guidance in the fields of digital intelligence and marketing. The future depends on it. I also get the chance to teach people with hands-on, real world experience workshops. That is so much fun to infotain. Beyond my passion for my work, my family is my everything. Chicago sports is a close third.
This entry was posted in Brand, Brand Awareness, Branding, Businesses, Facebook Marketing, Interactive Marketing, Personal, Social Good, Social Media Marketing, Social Media Marketing Strategy, Twitter, Twitter Marketing. Bookmark the permalink.

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