Professional Headline: Optimizing Your LinkedIn Profile

Written by Brandon Lewin

LinkedIn has emerged as the heavy favorite for professionals in all sorts of industries. With the structure very similar to Facebook, yet more professional. LinkedIn is a way to stay connected with people you meet at networking events, to find new strategic partners, to generate leads, and to even create some market research. LinkedIn is what the professionals refer to it as “Business Formal” vs. Facebook which is “Business Casual”. There are over 75 Million Users worldwide on LinkedIn since a couple of months ago. Needless to say, everyone who is in the business world is using it. With over 75 Million people, How do you separate yourself from the competition? There is a number of tricks you can use, the most common is Optimization. Much like a website your profile can be optimized because the LinkedIn system recognizes specific keywords.

I have created a short series to guide you to Optimizing your Profile and keep it generating traffic. Besides the obvious, you might ask yourself why do I need to have full optimized profile. We will address that question at the end of this series. To kick things off with a bang, we will show you how to create a powerful Professional Headline.

The first thing to optimizing your profile is to create a unique Professional Headline. To start, you need to incorporate what you actually do and a keyword into your Professional Headline to optimize for searches. If you do not know what you’re Professional Headline is, it is the title underneath your name in your profile.

How to get there?

Go into “Edit My profile” and click on [edit] next to whatever your current Headline is. Typically it will be your current

title of your position. It could be CEO, President, Owner of XYZ Company. That is great for a resume; however Your Professional Headline provides a first impression to your viewers.

What to put?

Now that you are in there, you have to consider two characteristics that correlate with deciding what to put as Your Headline. First, think about what you want people to see you as. Give them a simple explanation of what you do and what you can do for them. Think of your infomercial or elevator pitch and reduce down to a 120 character sentence. Second, combine a Keyword for your industry into the Headline. You know how in websites it is important for SEO to have certain keywords that are either included in the Meta tags or in your actual content, well that is the same for your LinkedIn profile.

Your LinkedIn profile can be seen on Google and LinkedIn Searches are configured like a search engine now. It is quite amazing. If you are not sure what popular Keywords are being used for your industry, go to:

Include the keyword or keywords into a short description of what you do and boom! You will have your Professional Headline.

Next week, I will explain how to structure your summary and optimize it as well.

If you are interested, I would be glad to analyze your LinkedIn Profile free. If you are interested email me @ for more information.


About Brandon M. Lewin

Marketing and training run through my blood. That is why I love what I do. Being an intricate piece in the marketing success of Cardinal Path Training Academy has been a dream. Its imperative for us to share our knowledge with a community of people and organizations who desperately need guidance in the fields of digital intelligence and marketing. The future depends on it. I also get the chance to teach people with hands-on, real world experience workshops. That is so much fun to infotain. Beyond my passion for my work, my family is my everything. Chicago sports is a close third.
This entry was posted in Businesses, Connecting, Interactive Marketing, LinkedIn, Marketing, Social Media Marketing. Bookmark the permalink.

2 Responses to Professional Headline: Optimizing Your LinkedIn Profile

  1. Pingback: Prospecting on LinkedIn: Setting up the Strategy | DoughMarket – Social Media Marketing for the Time Constrained

  2. Pingback: 3 Easy Ways to Stand Out on LinkedIn | The DoughMarket is Cooking Up Social Media, Entrepreneurship, & Everything Business

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