Written By: Brandon Lewin
Big Corporations have a clear advantage over the small businesses besides their Million Dollar Budgets, it is their Branding. Consumers know who they are and what they do. Their message changes here and there, but they are always remembered. This is not an easy task to accomplish. It takes time and knowledge to mold the perfect image to fit your business. As hard as you might think it is, we have cut it down to Seven Steps that will guide you to Brand Immortality. The steps will take you from creating a name all the way to using feedback to mold your brand. Establishing a “household” name does not happen overnight, but it does start here.
1. Create an Unforgettable Name
You might not think the name of your company is that important, however you are sorely mistaken. If you establish a memorable name then your Marketing Strategies will be that much easier. The name does not need to do with anything that relates to your business or the industry. Do not be like your competition, go against the grain. With the right name people will remember your company whether they want to or not
2. Have a Slogan
When you create the right name, you must have a catchy slogan to go with it. Some things are just better together. Pancakes and syrup, fries and ketchup, ying and yang, popcorn and a movie, you get my point. You must follow the name of your company with a slogan that sums up your business in a short sentence or even a couple of words. Think about big corporations like Nike or even Milk. What was Milk’s slogan for a while…Got Milk? It is simple yet effective, right? You must do the same.
3. Instill Your Personal Values
We all have values and beliefs whether we are in touch with them or not. As owners, entrepreneurs, and professionals we must take it upon ourselves to understand and accept those values. Once we have them then our Brand and our Business will be sustainable and stable for many years to come. You have all heard of a SWOT Analysis. Create one for yourself and the business. Then when you have your identity, create a short company handbook that describes your passion, your mission, and your desires for the company. Set your goals. Those values will guide your Brand to success. The people will see your personal values and passion shine through your company.
4. Give Back
Being selfless is one of the best qualities a business can have. You want people to like your Brand. If people like it, you might actually see an epidemic emerge. One of the ways to win over the hearts of your customers and the public is giving back. You can do this in multiple ways. The obvious way is to donate money to Charity. There is also volunteer work. To make your efforts visible you must build relationships within these organizations or make a large contribution to an event to become a sponsor. Get recognition for your efforts, however do it for all the right reasons. Do not be selfish. Take your time to find the right organization(s) that fit you and your Brand.
5. Be Transparent
There is a lot we can learn from the 2008 Presidential Campaign. One lesson is being transparent. We are living in a society that does not trust each other easily anymore. Transparency attracts people. We love to know the ins and outs of a business. Make your Brand as transparent as possible, however without sharing your secrets. Then people will view you as a trusted and credible business. This is important for any Brand.
6. Go Viral
Another lesson you should have learned from the 2008 Presidential Campaign is that going viral is the fastest way to be recognized. To be a Brand that is well known and is a “household” name, the internet is where you need to be. Five years ago, every business needed to have a website to be seen as a real company and that still stands true to this day. The next step in the viral world is branding through Social Networks. Back in the day, it was word of mouth that made or broke a business. Today the world of mouth is what will make or break your Brand. Combining all the previous steps and through it into a viral campaign, you then have a recipe for complete success.
7. Get Feedback
The last and final step to creating an unforgettable Brand is getting feedback. Your brand is geared around your customers. The best way to know what they want is by asking them. Create reviews (the word survey is a negative term now a day) that will offer an incentive for the people who take it. Allow them to be comfortable or you will not get the whole truth. Do research on the internet. Use websites to ask questions about your services to potential clients. There is an endless amount of information out there for you to use, in the words of Nike, just do it! Once you have the feedback take all of it in, negative and positive, and make proper adjustments as you see fit.
The 7 Steps for An Unforgettable Brand will take you from nowhere to everywhere as fast as you want it to. All you have to do is apply it!