Slogans – To Do or Not to Do?


What do you think of when you think of a slogan? You might think of Nike “Just Do It” or Milk “Got Milk?” or even Lowe’s “Let’s Build Something Together”. All different size businesses use slogans and use them for good reasons. Slogans are extremely effective. People’s attention spans are very short and first impressions are everything. So, how does a slogan overcome these objections? They simply sum up your mission as a company into a short, yet effective and memorable phrase.

Before we go into more detail about why you should use a slogan, let’s first touch on some misconceptions of a slogan. You should NOT just brainstorm for a catchy phrase. There must be a well devise plan before establishing or even brainstorming. First, you MUST have a business plan and marketing plan finished. Second, you should have your mission statement and differentiators completed. When you have all these pieces in place, you can start to create a slogan. The best way to go about this is to think or even record yourself talking about your business, goals, and your process. You will be amazed on the information that will surface.

Once you have done all of this start to write out at least five phrases. Start to say your company’s name followed with the slogan. You can, at that point, start to weave out the ones you dislike. At this point you should know what phrase you will use. Now, you aren’t married to the slogan, however you will want to use it for a while, 3 years is a good goal. Some last longer than others, that will be based on the progression of your business.

In weeks to come we will talk about what creative ideas you can use with your slogan. Stay tuned!

“You Either in the Hole or in the Dough!”

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About Brandon M. Lewin

Marketing and training run through my blood. That is why I love what I do. Being an intricate piece in the marketing success of Cardinal Path Training Academy has been a dream. Its imperative for us to share our knowledge with a community of people and organizations who desperately need guidance in the fields of digital intelligence and marketing. The future depends on it. I also get the chance to teach people with hands-on, real world experience workshops. That is so much fun to infotain. Beyond my passion for my work, my family is my everything. Chicago sports is a close third.
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