Happy Friday to you all! Now, I know that today is another beautiful day in Chicago and seems like Spring/Summer is here and it is Good Friday, however I wanted to share some insight from this past week.
This week has been great in a lot of different ways. Our Interactive Marketing TECH’niques program kicked off on Monday, we started to bring in some heavy traffic to our blog, we had some great meetings and we did a lot of great networking especially our Coffee with DoughNuttz event.
Before I go into the advice we would like to share with you all. I want to encourage everyone who is following our blog to make a comment as in regards to the material we post. Please, let us know what your thoughts are on each topic, if it is helpful, and any experience you might have had that relates to what we are discussing. This is not only helpful to us, but more importantly helpful to everyone reading the blog.
Now, on to the topic at hand. Throughout the week we have been in very different circumstances. What we have found to be a useful tip to everyone who is marketing themselves and Networking is this…practice the “Give First Mentality”. If you are a seasoned networker, you already know what I am talking about. For everyone else who is sitting here, scratching their heads…I will explain what I mean by this.
When you are out there networking or even talking to a prospective client, but more so on networking…you want to ask questions about them. Think of it like dating. You want to find out as much information you can about their business and them. Questions can be:
How long have you been in business?
What is your ideal client?
How do you find clients?
What are some of your specialties?
How is business?
Where do you do networking?
What areas do you serve?
What are some ideal strategic partners for you?
Once you have found out more about the person and their business, think first of how you can help them and of course see if your services can benefit them. If you can think of people who could help their business, set up a coffee, lunch, or breakfast to get to know them better. This is key! You want to feel comfortable introducing people within your network to this person. You have spent a lot of time building up your network; you don’t want to jeopardize it by introducing a bad apple to your contacts, do you?
So, you have found a person you can help and you are comfortable with them. Now, start to introduce people to them. Make sure though, they get to know you and your business. Then ask them specifically if they know anyone they can introduce you to. You must ask! If they don’t know anyone right now, no big deal. There will always be other opportunities. When you help someone the universe always pays you back, whether it is from that person or someone else. Either way, practicing the “Give First Mentality” will always pay dividends in the long run. (Click here to Read an Article on Business Networking.)
That is my tip for the day. I am off to spend some time with my girlfriend and enjoy this weather.
Have a great a weekend everyone! For all the sports fans, enjoy the Final Four!
Again, please don’t be shy to comment or add your two cents on this topic or any other’s that have been and will be posted.
Written by: Brandon Lewin / President / DoughNuttz