This is Brandon Lewin, the President of DoughNuttz, Inc. As some of you know and if you don’t know, we do A LOT of Networking. I have been networking all my life, however the last 5 years has been on a professional level. Needless to say, DoughNuttz and I have a very large network. If you or anyone you know that relies on networking as a large part of their marketing strategies, please let us know if we can connect you with anyone that could be a good person to know.
Let me define the word Networking, as some mistake Networking as Network Marketing, which is something we personally DO NOT do.
Networking: meeting people to know them and their respected business on a personal level to achieve a greater understanding of how you or someone you know can help them reach their goals.
DoughNuttz host our own networking events in different aspects. We have an After Hours event called Smart-Working with DoughNuttz that is for business owners and professionals to make quality connections in an effective and efficient manner that is open to everyone.
We also host a breakfast networking group for seated members and their guests called Coffee with DoughNuttz. The concept here is to bring a more intimate atmosphere for all owners and professionals.
The last, is an educational speaking engagement titled Munch & Learn where networking does occur, however the main focus is to educate people of matters that can better their business and business development. Past subjects have been Business Law, Marketing 101, and Travel Benefits for Employees.
For more information on our events please visit www.doughnuttz.com or call George at 773-661-5331.
We also go to other networking events to make quality connections. DoughNuttz uses a specific strategy when networking and attending events. The main focus is that the demographics must fit a certain criteria, which is:
1. Demographics = must have owners or people who work with owners closely.
2. Attendees = they must have a mentality of give first.
3. Strictly Networking = As most owners, time is valuable and not saying good things can’t come from a social event. However, from our experience if your main focus is to make connections to benefit your business, in whatever way, you are better off attending events that has the focus of actual Networking.
4. Sea of Blue, not Sea of Red = from my lessons learned from my sales coach and mentor Steve Fretzin of Sales Results, Inc. Steve makes it the point of stating that networking is done where there is not an abundance of your competitors present. It is pointless to be one of 20 other people representing the same field. Results will be low.
With that said, this Monday I received great advice from Andy Crestodina one of the partners at Orbit Media Solutions, who happens to be a friend of mine as well as a seasoned/power networker. Andy said, “Go to associations or events that are specifically for a specific industry that you target. Such as Dental Associations, Professional Services clubs. That way you will most likely be the only one of your profession.” Thanks Andy!
All the advice we receive we hope to pass along to everyone! If there are any events you would like to know about, we will be happy to advise you on, if we have any knowledge of that particular event and/or group.